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The Foundation Model for
Conversational Commerce
Apollo-1 enables consumer companies to sell their products and services with AI for the first time. Its Mixture of Models (MoM) architecture relies on specialized small language models rather than a single LLM, achieving up to a 95% reduction in errors and hallucinations compared to ChatGPT, Bard and Bing.
About Apollo-1
Apollo-1 enables consumer companies worldwide to sell their products and services with AI for the first time. Its Mixture of Models (MoM) architecture relies on specialized small language models rather than a single LLM, achieving up to a 95% reduction in errors and hallucinations compared to ChatGPT, Bard and Bing.

To be able to represent consumer companies responsibly and safely in front of their customers, Apollo-1 innovatively solves three critical barriers. First, the capability to effectively integrate with any number of internal systems. Second, it maintains strict control by adhering to the deploying company’s policies and regulations. Lastly, it addresses the issue of hallucinations with an innovative approach to continuous fine-tuning.

Apollo-1 runs on our groundbreaking Mixture of Models (MoM) architecture. This framework activates specialized, small language models for individual messages, rather than relying on a single large language model for the entire conversation. In the MoM architecture, each user message prompts two models consecutively: first, a routing model that decides which workflow model (e.g. customer reviews or web search) would give the most accurate answer; then, a specialized workflow model that formulates the answer. The models can be continuously fine-tuned within the playground.

Developed over the past six years in collaboration with 60,000 human agents solving millions of consumer tasks, Apollo-1 and the MoM architecture address the challenges that kept consumer companies from selling their inventory with AI. If you’re interested in being a part of our mission to transform the world from E-commerce to AI-commerce, visit our careers page.
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Tel Aviv
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Tel Aviv
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